| S. No |
Detail of Topics |
Time Duration |
| 1. |
Orientation And Introduction Session
- Introduction to Amazon
- Objectives
- Amazon Business Models
- Seller Central Walk-through
- Amazon ID Creation And Handling
|
Two Hour |
| 2. |
Product Validation And Selection
- Amazon Product Hunting
- Introduction to PH Tools
- Introduction and understanding the data from
- research tools
- Advanced Product Hunting Method
- Product Evaluation Criteria Management using
- Data Analytic
- Analyzing the risk factor of launching a selected
- product through market analysis
- How to identify gap in the market and play
- around it during product evaluation?
- Calculation of total initial investment
- Category Analysis
- Product Criteria/Standard
- Comparing and Logical Conclusion
- Competitor Research
- Patent Check
|
Four Hours |
| 3. |
Keywords And Data Analysis
- Strategies about estimation of keyword
- diversity, keyword relevancy, keyword dominance
- and keyword selection
- Art of calculation of giveaways for keywords
- The science of design selection by analyzing
- data
- How to identify gap keywords?
- How to deal with variation listings?
- How to do social listening?
- Keyword Research
- Primary keywords
- Secondary Keywords
- Golden Keywords
|
Four Hours |
| 4. |
Sourcing And JUGLO Warehouse FBM
- Management
- 1688 vs Alibaba Sourcing Key points on what
- not to do.
- Packaging and Insert Card Details
- Why and how to do sustainable supply chain
- management.
- Why JUGLO 3 PL warehouse fulfillment
- JUGLO Warehouse Services for inventory
- storage and fulfillment
- JUGLO Fulfillment for other selling platforms
- eBay, Etsy and Shopify
|
Two Hours |
| 5. |
Product Listing Creation And Optimization
- Listing Creation
- Understanding Amazon Listing and Method/Rule
- for Creation of
- Title
- Bullet Points
- Product Description
- Back end Search Term
- Science of Amazon Branding and why it is
- different
- All the Why’s and How’s of Listing optimization
- using case studies.
- How to build a great listing that fulfill Amazon
- Algorithm & Human Algorithm
- Social Listening
- Product Images
- EBC/A+ Content
- Adding Variations, Merging Listings and ASINS
- FBA and FBM Offers on the Listing
|
Four Hours |
| 6. |
Product Launch and Rank Session
- What are the Pre-Requisites of a Launch?
- The wide approach of ranking
- Art of sustainable ranking
- Steps of growth of an individual product after
- ranking
- How to define route of product launch by
- identifying the gap
- The science of external traffic and different
- routes of external traffic
|
Four Hours |
| 7. |
Advertisement & PPC
- Advertisement on Amazon
- PPC Setup & Management
- Lightning Deals
- Digital And Social Media Coupon
- Early Reviewer Program (ERP)
- SOP of launching a product with PPC
- Workflow of growing PPC revenue while
- maintaining ACOS
- How to identify Gap spots in PPC and how to
- take advantage?
- The ultimate PPC optimization that get results
- Multiple PPC techniques and their
- implementation
|
Four Hours |
| 8. |
Miscellaneous
- Order Management
- FMB Order Management
- Shipping Plan Creation
- Customer Support
- Amazon Cases and Reports Handling
- Handling A-Z Guarantee Claims
- Reports Generation
- Handling Hijackers and how to get rid of
- Hijackers from your account
- Account Brand Registry
- Amazon IP Accelerator Program
|
Two Hours |
